Case study
Revenue · SaaS · E-commerce
You shipped the screens. You can't see what a brand new founder sees when they open them for the first time.
Generated in
8 min 57s
Tier
Low
Price
$19
Input → Output
What we fed in
The exact images, brief, and documents Huckleberry received.
Screens · 8
01-dashboard.png
02-plans.png
03-features.png
04-pricing.png
05-billing.png
06-payment.png
07-migration.png
08-post-upgrade.png
Brief
Product
Shopify
One-liner
E-commerce platform for creating and running online stores with inventory, payments, marketing, and shipping handled in one place
Target persona
Store owner (small business, 1-10 employees, non-technical)
Problem we were asked to analyze
Shopify plan upgrade flow from Basic to Shopify plan. Only 12% of Basic plan users upgrade within first 90 days despite hitting plan limits. The upgrade prompt appears too late and the value proposition for higher tiers is unclear.
Additional context
Shopify is the leading e-commerce platform for SMBs. This analysis covers the plan upgrade funnel: dashboard with usage warnings, plan comparison page, feature breakdown, pricing calculator, billing details, payment confirmation, plan migration progress, and post-upgrade onboarding. Key focus: how Shopify communicates the value gap between tiers and when upgrade prompts appear in the user journey.
What came out
Two deliverables generated from the inputs above. Nothing hand-edited.
Structured report
Funnel map, benchmark archetypes, heuristic findings, and prioritized recommendations — every claim anchored to a specific screen.
Interactive prototype
Single-file clickable prototype implementing every recommended change — share it with your team as-is, no install required.
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